Case Study · Anonymized

Corporate Travel (B2B SaaS)

Waypoint Travel

Corporate travel management platform consolidating GDS, NDC, and direct booking into one policy-compliant interface. AEO-optimized pages for TMC partnerships, marketplace, and enterprise procurement.

3
Landing Pages
29
Strategy Docs
48h
Delivery
3×
Buyer Roles

The Challenge

A B2B SaaS platform losing visibility as procurement teams shifted from RFP sites to AI-assisted vendor research. Direct competitors had similar feature parity but stronger AI citations. The team needed three distinct positioning pages — one for travel management companies, one for the marketplace, one for enterprise — each indexable by Perplexity and Google AI Overviews on the first crawl.

Our Approach

Research and ICPBuilder agents segmented procurement into three buyer roles. Campaign and Content built three positioning LPs with role-specific value propositions. SEO + SEOAi deployed semantic-triple injection and a 5-type schema stack. Visual produced a unified design system. Deployment shipped in 48 hours.

Research
ICP Builder
Campaign
Content
Sales
SEO
Visual
Deployment

Deliverables

10 strategy documents produced by the 13-agent pipeline. Available to the client after purchase.

Market Research Report

Wave 1

Corporate travel category dynamics, NDC adoption curve, and the AI-research procurement shift across enterprise buyers.

ICP Profile

Wave 1

Three buyer roles: TMC commercial lead, marketplace partner, enterprise procurement director. Each with distinct objections and KPIs.

Semantic Core

Wave 2

Keyword and intent mapping for corporate travel, NDC, GDS, and policy compliance queries.

Competitive Intelligence

Wave 2

Schema and content audit across five competing corporate travel platforms with gap mapping.

Content Matrix

Wave 3

Funnel and persona cross-cut for top, middle, and bottom-funnel content across three positioning pages.

Marketing Strategy

Wave 3

90-day plan focused on AI-assisted procurement visibility and channel-specific outbound to TMCs.

Sales Playbook

Wave 4

Discovery scripts, demo flow, and pricing-objection responses for enterprise procurement cycles.

Schema Strategy

Wave 5

5-type JSON-LD: Organization, SoftwareApplication, FAQPage, Product, ContactPoint. Deployed per LP.

Sales Presentation

Wave 4

12-slide deck for enterprise procurement intros, paired with TMC partner pitch variant.

ROI Projection

Wave 7

12-month forecast on AI-citation traffic and pipeline contribution by buyer role.

Live Landing Pages

3 AEO-ready pages deployed with JSON-LD schema stacks, FAQ markup, and brand-aligned design components.

Corporate Travel Platform

Hero LP for enterprise procurement: unified booking, policy compliance, real-time spend visibility.

Global Shared Marketplace

Marketplace positioning for travel-management partners. Network density + supplier coverage as the hook.

TMC Enterprise Platform

Travel management company partner page. White-label + revenue share + technical integration depth.

Same package, your business

3 AEO-optimized landing pages
10 strategy documents
13-agent AI pipeline run
JSON-LD schema stack (5 types)
Semantic core (200+ keywords)
Competitor & ICP analysis
Content matrix + sales kit
Delivered in 48 hours
Get This Package — $2,497

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