Setup of context advertising Google for small and medium business
Phone: +1 437 886 27 01
We provide our current clients with more than 55,000 website visits and 1,700 targeted leads per month
We provide our current clients with more than 55,000 site visits and 1,700 targeted leads per month
Constant monitoring of advertising campaigns, monitoring of cost recovery and received applications
Weekly and monthly reporting
Constant monitoring of advertising campaigns, monitoring of cost recovery and received applications
Weekly and monthly reporting
Constant monitoring of advertising campaigns, monitoring of cost recovery and received applications
Weekly and monthly reporting
ADV IT Performance Corp is a Google Partner.
Control of the lead price from each source.
Order context advertising setup and get qualified traffic to your website in 10 days
More than 13 years of experience
General experience in the field of digital marketing and internet sales for more than 13 years.
Don't work with your competitors
We do not work with your competitors. After signing the contract, we abandon projects that compete with your business, completely immersing ourselves in the study of your product.
Certified
specialists
specialists
All employees are regularly trained and certified experts Google Ads.
Implementation of a CRM systems and PBX systems
We are a partner of amoCRM: We implement a CRM system and PBX system, create a sales funnel, integrate with the site, and configure business processes.
Implementation of end-to-end analytics
We are a partner of Roistat. We are implementing end-to-end business analytics: multi-channel analytics of all advertising sources, bid management and advertising optimization according to the main CPO, ROI, LTV indicators.
Projects around
the world
the world
We work with foreign companies and launch projects in English. We have been cooperating with a large organization from Israel since 2015. We have launched more than 500 advertising campaigns in 56 countries of the world.
Why do business owners choose us?
Projects launched
Advertising campaigns created
Applications received for the last year
48
About us
1,550
We are a small but modern company that looks to the future with confidence. We keep abreast of all new trends in our professional activities. No new tools, technologies, or services pass us by.
We are constantly testing and learning everything new. We attend the best educational courses and webinars, our knowledge is certified and certified.
We are constantly testing and learning everything new. We attend the best educational courses and webinars, our knowledge is certified and certified.
18,749
Our goal is to work with our clients for many years. We put our soul, skill and creativity into all projects. We do not put the process of launching contextual advertising on the conveyor, but we take a new project into work only when we really understand that we can devote enough time and attention. All this is in order to make our customers a high-class setup and get the best result.
Our services
Managing advertising campaigns
- Daily monitoring of the work of advertising campaigns. Checking keys/sites in networks and cleaning search queries.
- Analytics of advertising campaigns via Yandex. Metrica and Google Analytics.
- Regular reports: on the 1st day of each month and weekly. On-demand reports (by keys, geo, etc.).
- Periodic communication with the client based on the results of the campaigns.
- Optimization of campaigns according to the main indicators: CPL, CPO, ROI, LTV; monitoring of payback.
Назад
Setting up the Google Ads advertising system
- Keyword research: collecting queries from Google Keyword Planner, parsing in a specialized program KeyCollector, minusation, cross-minusation.
- Creating standard types of advertising campaigns in Google Advertising - search, display network: keyword packaging, grouping, writing ad texts.
- Creating a CMS-Gmail advertising campaign.
- Connecting Google Analytics, setting up and checking goals.
Назад
Hypersegmentation
Show your potential customers exactly what they are looking for
- Hypersegmentation of advertising campaigns is necessary in order to increase the conversion of the site into calls and requests.
- We clearly work through every link in the "request-ad-site" chain:
- The distribution of all keywords into groups for hypersegmentation, the allocation of variables, the creation of code for the implementation of substitution, the addition of code to the site.
Назад
Setting up of amoCRM and IP telephony
- AmoCRM account registration: integration with mail, messengers, telephony and website.
- Creating user groups, setting up rights, differentiating the visibility of the client base.
- Setting up a sales funnel. Integration of advertising in social networks.Facebook Instagram, WhatsApp) with the amoCRM sales funnel.
- Setting up an amoCRM account for the specifics of your business (personalization of fields, filters, additional designations).
- Training to work in amoCRM.
- Purchase of virtual numbers.
- Registration of an account in Binotel: Connecting numbers to the PBX, setting up call scripts and telephone sets, adding a callback widget to the site.
- Enabling CallTracking, for tracking calls from advertising: adding code to the site, connecting numbers, configuring analytics, testing.
- Training to work at Binotel.
Назад
Setting up of end-to-end Roistat analytics
- Registration of a Roistat account and preparation of technical tasks for adding code to the company's website.
- Integration: with websites, with sources of incoming requests, with advertising systems, telephony, CRM system.
- Enabling automatic bid management for advertising systems.
- Setting up end-to-end analytics: accounting for advertising expenses, registering all sales requests
- Setting up all types of reports on products, sites, regions, sales.
Назад
How it works
STAGE 1.
Semantics
Semantics
01
You leave a request on the website or call us. We get the website address and the main requests on the subject of your business. Coordination of the region of advertising campaigns.
Collecting keywords:
- Primary collection of semantics from Keyword Planner,
- Parsing and cleaning with the help of a professional KeyCollector program.
Selection of negative keywords to reduce the cost of a click and more accurately get into the target audience.
Approval of the final list of keywords.
Collecting keywords:
- Primary collection of semantics from Keyword Planner,
- Parsing and cleaning with the help of a professional KeyCollector program.
Selection of negative keywords to reduce the cost of a click and more accurately get into the target audience.
Approval of the final list of keywords.
Creating accounts in Google Ads, as well as accounts in Google Analytics. We form a technical specification for installing counter codes on the site and goals.
Create accounts in Google Business.
Request photos. We provide examples of ads in networks, requirements for images, and explain how ads work with images.
We provide the requirements for the video. We show examples of video ads, explain their work.
We are preparing a table with texts for ads. We write the texts of advertisements together with the client.
We replenish the balances in advertising systems.
Create accounts in Google Business.
Request photos. We provide examples of ads in networks, requirements for images, and explain how ads work with images.
We provide the requirements for the video. We show examples of video ads, explain their work.
We are preparing a table with texts for ads. We write the texts of advertisements together with the client.
We replenish the balances in advertising systems.
STAGE 2.
Creating accounts
Creating accounts
02
Creating a display network campaign. Packaging of keys in the Search. Creating campaigns in Google Search, matching ads.
Marking links with UTM tags, to track where the user came from.
Checking the counters and goals of Google Analytics.
Hypersegmentation of advertising campaigns on the site, for an accurate response to the user's request.(optional)
Determining the advertising budget. Passing moderation of advertising campaigns in search and networks.
Creating retargeting audiences and launching advertising campaigns for them in Google Search.
Marking links with UTM tags, to track where the user came from.
Checking the counters and goals of Google Analytics.
Hypersegmentation of advertising campaigns on the site, for an accurate response to the user's request.(optional)
Determining the advertising budget. Passing moderation of advertising campaigns in search and networks.
Creating retargeting audiences and launching advertising campaigns for them in Google Search.
STAGE 3.
Preparing for launch
Preparing for launch
03
Enabling advertising campaigns.
Uploading bids by keys, agreeing on the acceptable price per click. Coordination of the weekly / monthly budget.
Reports on advertising campaigns in the first 3 days every 3 hours. Bid adjustment.
Daily reports in the first week. Cleaning of search queries and sites in the networks. Spot minus of ad groups.
We get the first 100 clicks and analyze the result. We receive feedback from the client on the purchased keys, as well as on the received requests and calls.
Uploading bids by keys, agreeing on the acceptable price per click. Coordination of the weekly / monthly budget.
Reports on advertising campaigns in the first 3 days every 3 hours. Bid adjustment.
Daily reports in the first week. Cleaning of search queries and sites in the networks. Spot minus of ad groups.
We get the first 100 clicks and analyze the result. We receive feedback from the client on the purchased keys, as well as on the received requests and calls.
STAGE 4.
Start of campaigns
Start of campaigns
04
Daily monitoring of the work of advertising campaigns. Checking keys/sites in networks and cleaning search queries.
Analytics of advertising campaigns in Google Analytics.
Regular reports: on the 1st day of each month and weekly. On-demand reports (by keys, geo, etc.).
Periodic communication with the client based on the results of the campaigns.
Optimization of campaigns according to the main indicators: CPL, CPO, ROI, LTV; monitoring of payback.
Analytics of advertising campaigns in Google Analytics.
Regular reports: on the 1st day of each month and weekly. On-demand reports (by keys, geo, etc.).
Periodic communication with the client based on the results of the campaigns.
Optimization of campaigns according to the main indicators: CPL, CPO, ROI, LTV; monitoring of payback.
STAGE 5.
Campaign management
Campaign management
05
If you already have contextual advertising configured,
You can get an audit of
advertising campaigns for free.
You can get an audit of
advertising campaigns for free.
Fill in the field below, we will contact you and prepare a checklist for you with recommendations for optimizing the current advertising:
By clicking on the button, you consent to the processing of your personal data and agree to the user agreement.
Cases
AFTER:
Monthly visits to the site with contextual advertising: 7279
Applications per month from contextual advertising: 70
Monthly sales from contextual advertising: 3
Website: Single-page landing pages
Implemented: IP telephony, amoCRM, Roistat
Monthly visits to the site with contextual advertising: 7279
Applications per month from contextual advertising: 70
Monthly sales from contextual advertising: 3
Website: Single-page landing pages
Implemented: IP telephony, amoCRM, Roistat
BEFORE:
Monthly visits to the site with contextual advertising: 0
Applications per month with contextual advertising: 0
Site: yes, multi-page and inconvenient
CRM system: there is, without control and analysis capabilities
Analytics: No
Monthly visits to the site with contextual advertising: 0
Applications per month with contextual advertising: 0
Site: yes, multi-page and inconvenient
CRM system: there is, without control and analysis capabilities
Analytics: No
WHAT WAS DONE:
Setting up advertising campaigns for all products, for all available regions. The structure of advertising campaigns has been developed.
A / B testing of different variants of landing pages, ad texts. In the course of work, we reduced the number of campaigns, leaving effective and profitable ones in operation.
Thanks to the creation of several single-page landing pages for each topic, as well as setting up hypersegmentation (substituting content on the site for the visitor's request), the conversion to the application increased by 0.5%.
The introduction of amoCRM (setting up a sales funnel, digital funnels, connecting messengers, setting up autoresponders) provided an increase in sales conversion by 1.5%.
The introduction of end-to-end Roistat analytics has made it possible to optimize advertising campaigns more effectively. The price for the application decreased by 36%, the ROI increased by 240%.
Setting up advertising campaigns for all products, for all available regions. The structure of advertising campaigns has been developed.
A / B testing of different variants of landing pages, ad texts. In the course of work, we reduced the number of campaigns, leaving effective and profitable ones in operation.
Thanks to the creation of several single-page landing pages for each topic, as well as setting up hypersegmentation (substituting content on the site for the visitor's request), the conversion to the application increased by 0.5%.
The introduction of amoCRM (setting up a sales funnel, digital funnels, connecting messengers, setting up autoresponders) provided an increase in sales conversion by 1.5%.
The introduction of end-to-end Roistat analytics has made it possible to optimize advertising campaigns more effectively. The price for the application decreased by 36%, the ROI increased by 240%.
Amsalem Medical Center - Organization of treatment in Israel
AFTER:
Monthly visits to the site with contextual advertising: 6577
Applications per month with contextual advertising: 127
Website: Updated version of the website, with the implementation of content substitution
Implemented: IP telephony, amoCRM, Roistat
Monthly visits to the site with contextual advertising: 6577
Applications per month with contextual advertising: 127
Website: Updated version of the website, with the implementation of content substitution
Implemented: IP telephony, amoCRM, Roistat
BEFORE:
Monthly visits to the site with contextual advertising: 0
Applications per month with contextual advertising: 0
Website: outdated design
CRM system: there is, without control and analysis capabilities
Analytics: no
Monthly visits to the site with contextual advertising: 0
Applications per month with contextual advertising: 0
Website: outdated design
CRM system: there is, without control and analysis capabilities
Analytics: no
WHAT WAS DONE:
Setting up advertising campaigns for boiler rooms. The structure of advertising campaigns has been developed.
Launch of new directions: pumping stations, chimneys, cogeneration. Testing of different regions, ad texts.
The substitution of content on the site for the visitor's request allowed to increase the conversion to applications and the quality of leads.
The introduction of amoCRM and IP telephony (setting up a sales funnel, digital funnels, connecting messengers, setting up autoresponders) made it possible to control and optimize the sales process.
Setting up advertising campaigns for boiler rooms. The structure of advertising campaigns has been developed.
Launch of new directions: pumping stations, chimneys, cogeneration. Testing of different regions, ad texts.
The substitution of content on the site for the visitor's request allowed to increase the conversion to applications and the quality of leads.
The introduction of amoCRM and IP telephony (setting up a sales funnel, digital funnels, connecting messengers, setting up autoresponders) made it possible to control and optimize the sales process.
KSM LLP - Production of block-modular boiler houses and pumping stations
Answers to frequently asked questions
How much to invest depends on many factors of your business: the niche, the region you work for, the product itself and your capabilities. We usually advise new clients to start with 100$ per week, and in the process of further work and optimization, we coordinate a new advertising budget with the client. And for a more accurate understanding of how much you need to invest in advertising, you need to know important business indicators and make a decomposition calculation.
Expensive and cheap - these are not the criteria that should be guided when choosing the type of advertising. You need to weigh all the pros and cons. Contextual advertising is the most accurate coverage of the target audience. High-quality setup - it can't cost too little. The main thing is that the result will exceed all investments.
Time is moving forward, new technologies are emerging that need to be used in business, as they are more effective and amenable to accurate analysis. There are more and more people using the Internet to find the product or service they need every day. Contextual advertising allows you to give users a more accurate answer to their request, which increases the opportunity to sell them your product or service.
The goal of conducting is to constantly optimize advertising campaigns, and therefore increase your profit. Without regular analytics and optimization, the indicators of advertising campaigns will begin to decline, and you will simply stop getting results. Qualified specialists of ADV IT Performance company manage advertising campaigns through traffic analytics, budget allocation, A / B tests, optimization of all processes.
We are open to customers. All our activities are absolutely transparent. We send regular reports to our clients with the main indicators. But according to your request, we will make a report in any section. If necessary, you will be granted access to advertising cabinets. In addition, we can always arrange a meeting and discuss all issues and prospects.
Yes, it is possible. In the ad, you can specify a link to your Instagram account, to your ad aggregator profile or to a business card site with contact information. But we still recommend making a full-fledged website or landing page. Now there are a lot of website designers and you can do everything yourself without involving programmers. Or turn to professionals, there is also a large selection of good developers here.
Yes, the campaign management and optimization services just include work on reducing the cost per click and CPL. This can be achieved if you constantly monitor the purity of traffic, add all possible extensions to ads, write relevant texts and other ways. But you need to remember that the price per click also depends on the outside world - seasonality for goods, auctions, competition and other factors. With proper campaign management, the result will improve from week to week.
We are a partner of Google, Roistat, amoCRM. The company's specialists have personal certificates for contextual advertising Google Ads. For more than 5 years, we have been implementing contextual advertising, end-to-end analytics, CRM systems and telephony in businesses. Thanks to full immersion in the product, refusal to work with competitors of customers and regular optimization, we have been cooperating with our customers for years.
+1 437 886 27 01
205-5409 Yonge St., Toronto, Ontario, Canada, M2N 5R6
©2020-2024 ADV IT Performance Corp.
205-5409 Yonge St., Toronto, Ontario, Canada, M2N 5R6
©2020-2024 ADV IT Performance Corp.
Leave a number
and we will call you back
and we will call you back
Нажимая на кнопку, вы даете согласие на обработку своих персональных данных и соглашаетесь с пользовательским соглашением.
By clicking on the button, you consent to the processing of your personal data and agree to the user agreement.
Leave a request
and within 12 hours you will receive the exact price of setting up contextual advertising for your project
and within 12 hours you will receive the exact price of setting up contextual advertising for your project
By clicking on the button, you consent to the processing of your personal data and agree to the user agreement.
Leave a request and get the exact cost of setting up contextual advertising in Google Ads for your project
By clicking on the button, you consent to the processing of your personal data and agree to the user agreement.
Leave a request and get the exact cost of managing advertising campaigns for your project
By clicking on the button, you consent to the processing of your personal data and agree to the user agreement.
Leave a request and get the exact cost of setting up end-to-end Roistat analytics for your project
By clicking on the button, you consent to the processing of your personal data and agree to the user agreement.
Leave a request and get the exact cost of setting up amoCRM and IP telephony for your project
By clicking on the button, you consent to the processing of your personal data and agree to the user agreement.