On-Page Readiness Guide: What Your Website Needs
By ADV Strategy Pro · AEO Research Team · Last updated:
A practical guide to what makes a website readable by search engines and AI systems. Covers structured data, meta tags, content structure, and image accessibility.
Note: This guide covers on-site technical factors only. It does not guarantee rankings, citations, traffic or sales. Search behavior is changing — measure the effect on your own queries, traffic and conversions.
Structured Data (JSON-LD)
Organization Schema
Tells search engines who you are: legal name, logo, contact information, and links to authoritative profiles (sameAs). Without it, search engines have less information about your business identity.
Product/Service Schema
Describes what you offer: price, availability, and delivery details. Helps search engines display your offerings in relevant results.
FAQPage Schema
Marks up question-and-answer content so it is machine-readable. Many sites have FAQ content but no structured data for it.
BreadcrumbList Schema
Shows your site navigation hierarchy. Helps search engines understand how your pages relate to each other.
Meta Tags & Head Elements
Title Tag
The title shown in search results and browser tabs. Should be descriptive and unique for each page.
Meta Description
A summary of the page shown in search results. Should accurately describe the page content.
Canonical URL
Tells search engines which URL is the primary version of a page. Without it, variations may be treated as duplicate content.
Open Graph Tags
Controls how your page appears when shared on social media. Includes title, description, and image.
Content Structure
H1 Heading
Each page should have one H1 heading that clearly states what the page is about.
Clear Hierarchy
Use H2, H3, and H4 headings to create a logical structure. This helps both human readers and search systems navigate your content.
Direct Answers
If your page answers a question, state the answer clearly near the top. Do not bury it in paragraphs of introduction.
Image Accessibility
Alt Attributes
Every image should have an alt attribute that describes what the image shows. Without alt text, search engines and screen readers cannot understand your images. Check your pages for missing alt attributes and add descriptive text for each image.
Want Help Implementing These Fixes?
If you want help fixing the gaps identified in this guide, implementation starts at $697 for a landing page with structured data deployment.