Marine Engineering (B2B)
Nordic Marine Systems
EU marine-equipment manufacturer pivoting from general technical supply to high-value CII / EU ETS optimization partner. Full AEO stack across heat exchangers, HVAC, and fuel monitoring.
The Challenge
An established marine OEM with deep technical authority but invisible to AI search. Procurement teams used Perplexity and Google AI Overviews to vet vendors — and the brand was never cited. The 2026 EU ETS rollout created a narrow window: become the named authority on compliance-driven retrofits, or watch competitors with weaker engineering win on schema alone.
Our Approach
The 13-agent pipeline ran in 8 coordinated waves. Research and ICPBuilder mined procurement-engineer questions across vessel operators. Campaign, Content, and Sales agents built five product-line landing pages with strict 20-40-word semantic triples. SEO + SEOAi agents deployed a 5-type JSON-LD schema stack. Visual and Presentation agents produced brand-aligned UI components. Deployment shipped the pages to production in 48 hours.
Deliverables
10 strategy documents produced by the 13-agent pipeline. Available to the client after purchase.
Market Research Report
Wave 1EU ETS regulatory landscape, CII rating impact, and competitor positioning across marine HVAC, heat exchangers, and emissions monitoring.
ICP Profile
Wave 1Buyer persona: vessel operations director and chief engineer at mid-cap fleet owners (50-500 vessels) facing EU ETS compliance deadlines.
Semantic Core
Wave 2200+ keyword cluster mapping procurement-stage queries (specifications, compliance, retrofit ROI) across product lines.
Competitive Intelligence
Wave 2Side-by-side schema audit of 4 leading marine engineering competitors with explicit gap analysis.
Content Matrix
Wave 3Top-, middle-, and bottom-funnel content map across 5 product lines with answer-engine intent mapping.
Marketing Strategy
Wave 390-day go-to-market plan with paid + organic channel allocation, anchored on EU ETS compliance season.
Sales Strategy + Battle Cards
Wave 4Outbound sequences and objection-handling cards for procurement engineers and operations directors.
Schema Strategy
Wave 55-type JSON-LD stack: Organization, Product, FAQPage, SoftwareApplication, LocalBusiness. Deployed across all 5 LPs.
ROI Projection
Wave 712-month forecast on AI-citation traffic, conversion rate uplift, and cost-per-qualified-lead delta vs. baseline.
Performance Dashboard
Wave 8Closed-loop attribution linking GA4, Search Console, and CRM to each LP's AEO citation footprint.
Live Landing Pages
5 AEO-ready pages deployed with JSON-LD schema stacks, FAQ markup, and brand-aligned design components.
FARAD Heat Exchangers
Product LP positioning compact heat exchangers for retrofit-driven thermal optimization aboard commercial vessels.
Marine HVAC Systems
HVAC product family with technical specifications mapped to crew-comfort and CII-rating outcomes.
Fuel Consumption Monitoring
Compliance-focused LP for EU ETS reporting + IMO CII Indicator improvement.
Turnkey Marine Engineering
End-to-end project integration: design, build, commission. ROI-anchored top-of-funnel page.
Thermal Management Retrofits
Retrofit-program LP for vessels facing CII rating downgrades and EU ETS cost exposure.
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