Setup of context advertising Google for small and medium business
Phone: +1 437 886 27 01
We provide current agency clients with over 55,000 website visits
and 1,700 targeted leads per month
and 1,700 targeted leads per month
We provide our current clients with more than 55,000 site visits and 1,700 targeted leads per month
Constant monitoring of advertising campaigns, monitoring of cost recovery and received applications
Weekly and monthly reporting
Constant monitoring of advertising campaigns, monitoring of cost recovery and received applications
Weekly and monthly reporting
Constant control of advertising campaigns, monitoring of ROI,
expenses, and received requests
expenses, and received requests
Weekly and monthly reports
ADV IT Performance Corp is a Google Partner.
Control of the cost per lead from each source
Order contextual advertising setup and get targeted traffic to your website in 10 days
More than 13 years of experience
Total experience in the digital marketing and internet sales exceeds 13 years.
We don't work with your competitors
We do not work with your competitors. After signing the contract, we refuse projects that compete with your business, fully immersing ourselves in studying your product.
Certified
Specialists
Specialists
All employees are regularly trained and certified experts Google Ads.
Implementation of CRM and PBX systems
We are a partner of amoCRM: We implement a CRM system and PBX system, create a sales funnel, integrate with the website, and configure business processes.
Implementation of end-to-end analytics
We are a partner of Roistat. We implement end-to-end business analytics: multichannel analytics of all advertising sources, bid management, and ad optimization based on key metrics like CPO, ROI, and LTV.
Projects
worldwide
worldwide
We work with foreign companies and launch projects in English. We have been collaborating with a major organization from Israel since 2015. We have launched more than 500 advertising campaigns in 56 countries.
Why do business owners choose us?
Projects launched
Advertising campaigns created
Leads received for the last year
48
1,550
18,749
Our goal is to work with our clients for many years. We put our soul, skill and creativity into all projects. We do not put the process of launching contextual advertising on the conveyor, but we take a new project into work only when we really understand that we can devote enough time and attention. All this is in order to make our customers a high-class setup and get the best result.
About us
We stay up to date with all the latest trends in our professional field.
No new tools, technologies, or services pass us by.
We constantly test and explore everything new. We attend the best educational courses and webinars, and our knowledge is backed by certificates and diplomas.
No new tools, technologies, or services pass us by.
We constantly test and explore everything new. We attend the best educational courses and webinars, and our knowledge is backed by certificates and diplomas.
Our services
Management of Advertising Campaigns
- Daily monitoring of the advertising campaigns. Checking keywords/platforms in networks and cleaning search queries.
- Analytics of advertising campaigns through Google Analytics.
- Regular reports: on the 1st day of every month and weekly. Reports on demand (by keywords, geo, etc.).
- Periodic communication with the client based on the campaign results.
- Campaign optimization based on key metrics: CPL, CPO, ROI, LTV; profitability monitoring.
Назад
Setting up the Google Ads advertising system
- Keyword processing: collecting queries from the Google Keyword Planner, parsing in the specialized KeyCollector program, collecting negative keywords, cross-negative keywords.
- Creating standard types of ad campaigns in Google Ads – search, display network: packaging of keywords, grouping, writing ad texts.
- Connecting Google Analytics, setting up, and checking goals.
Назад
Hypersegmentation
Show potential clients exactly what they are looking for
- Hypersegmentation of ad campaigns is necessary to increase website conversion into leads.
- We carefully work through every link in the chain: "query – ad – website."
- Distribution of all keywords into groups for hypersegmentation, allocation of variables, creating code for substitution implementation, adding code to the website.
Назад
Setting up of amoCRM and PBX system
- Registration of an amoCRM account: integration with email, messengers, telephony, and the website.
- Creating user groups, setting permissions, and restricting visibility of the client database.
- Setting up sales funnels. Integration of ads from social networks (Facebook, Instagram, WhatsApp) with amoCRM sales funnels.
- Customizing the amoCRM account according to your business needs (field personalization, filters, additional labels).
- Training to work in amoCRM.
- Purchase of virtual numbers.
- Registration of an account in Binotel: Connecting numbers to the PBX, setting up call scripts and telephone sets, adding a callback widget to the site.
- Enabling CallTracking, for tracking calls from advertising: adding code to the site, connecting numbers, configuring analytics, testing.
- Training to work at Binotel.
Назад
Setting up of end-to-end Roistat analytics
- Registration of a Roistat account and preparation of technical tasks for adding the code to the company's website.
- Integrations: with websites, lead sources, advertising systems, telephony, and CRM systems.
- Connecting automated bid management for Google Ads advertising system.
- Setting up end-to-end analytics: tracking advertising costs, registering all leads with sales.
- Setting up all types of reports by products, websites, regions, and sales.
Назад
How it works
STAGE 1.
Semantics
Semantics
01
You submit a request on this website. You provide us with your website address and the main queries related to your business, as well as the region where you want to run the advertising campaigns.
Keyword collection:
Selection of negative keywords to reduce the cost per click and better target the audience.
Approval of the final keyword list.
Keyword collection:
- Initial collection of semantics from the Keyword Planner,
- Parsing and cleaning using the professional KeyCollector program.
Selection of negative keywords to reduce the cost per click and better target the audience.
Approval of the final keyword list.
We create accounts in Google Ads, as well as a Google Analytics account.
We prepare technical specifications for installing counter codes on the website and setting goals.
We create a Google Business account.
We request photos. We provide examples of network ads, image requirements, and explain how ads with images work.
We provide video requirements. We show examples of video ads and explain how they work.
We write advertising texts in collaboration with the client.
We top up balances in the Google Ads.
We prepare technical specifications for installing counter codes on the website and setting goals.
We create a Google Business account.
We request photos. We provide examples of network ads, image requirements, and explain how ads with images work.
We provide video requirements. We show examples of video ads and explain how they work.
We write advertising texts in collaboration with the client.
We top up balances in the Google Ads.
STAGE 2.
Creating accounts
Creating accounts
02
Campaign creation in networks. Packaging keywords for Search. Creating campaigns in Google Search and approving ads.
Link tagging with UTM parameters to track where the visitor came from.
Checking Google Analytics counters and goals.
Hypersegmentation of advertising campaigns on the website to precisely respond to the visitor's query (optional).
Determining the advertising budget. Moderating advertising campaigns in search and networks.
Creating retargeting audiences and launching advertising campaigns for them in Google Search.
Link tagging with UTM parameters to track where the visitor came from.
Checking Google Analytics counters and goals.
Hypersegmentation of advertising campaigns on the website to precisely respond to the visitor's query (optional).
Determining the advertising budget. Moderating advertising campaigns in search and networks.
Creating retargeting audiences and launching advertising campaigns for them in Google Search.
STAGE 3.
Preparing for launch
Preparing for launch
03
Activation of advertising campaigns.
Exporting bids for keywords, agreeing on an acceptable cost per click, and confirming the weekly/monthly budget.
Reports on advertising campaigns every 3 hours for the first 3 days. Bid adjustments.
Daily reports during the first week. Cleaning search queries and platforms in networks. Targeted exclusion of ad groups.
After receiving the first 100 clicks, we analyze the results. We request feedback from the client regarding purchased keywords, as well as received inquiries and calls.
Exporting bids for keywords, agreeing on an acceptable cost per click, and confirming the weekly/monthly budget.
Reports on advertising campaigns every 3 hours for the first 3 days. Bid adjustments.
Daily reports during the first week. Cleaning search queries and platforms in networks. Targeted exclusion of ad groups.
After receiving the first 100 clicks, we analyze the results. We request feedback from the client regarding purchased keywords, as well as received inquiries and calls.
STAGE 4.
Start of campaigns
Start of campaigns
04
Daily monitoring of the performance of advertising campaigns. Checking keywords/platforms in networks and cleaning search queries.
Analytics of advertising campaigns through Google Analytics.
Regular reports: on the 1st day of each month and weekly. Reports on demand (by keywords, geo, etc.).
Periodic communication with the client based on campaign results.
Optimization of campaigns based on key metrics: CPL, CPO, ROI, LTV; profitability monitoring.
Analytics of advertising campaigns through Google Analytics.
Regular reports: on the 1st day of each month and weekly. Reports on demand (by keywords, geo, etc.).
Periodic communication with the client based on campaign results.
Optimization of campaigns based on key metrics: CPL, CPO, ROI, LTV; profitability monitoring.
STAGE 5.
Campaigns management
Campaigns management
05
If you already have contextual advertising set up,
you can get a free audit
of your advertising campaigns.
you can get a free audit
of your advertising campaigns.
Fill out the field below, and we will contact you to prepare a checklist with recommendations for optimizing your current advertising:
By clicking on the button, you consent to the processing of your personal data and agree to the user agreement.
Cases
AFTER:
Monthly visits to the site with contextual advertising: 7279
Applications per month from contextual advertising: 70
Monthly sales from contextual advertising: 3
Website: Single-page landing pages
Implemented: IP telephony, amoCRM, Roistat
Monthly visits to the site with contextual advertising: 7279
Applications per month from contextual advertising: 70
Monthly sales from contextual advertising: 3
Website: Single-page landing pages
Implemented: IP telephony, amoCRM, Roistat
BEFORE:
Monthly visits to the site with contextual advertising: 0
Applications per month with contextual advertising: 0
Site: yes, multi-page and inconvenient
CRM system: there is, without control and analysis capabilities
Analytics: No
Monthly visits to the site with contextual advertising: 0
Applications per month with contextual advertising: 0
Site: yes, multi-page and inconvenient
CRM system: there is, without control and analysis capabilities
Analytics: No
WHAT WAS DONE:
Setting up advertising campaigns for all products, for all available regions. The structure of advertising campaigns has been developed.
A / B testing of different variants of landing pages, ad texts. In the course of work, we reduced the number of campaigns, leaving effective and profitable ones in operation.
Thanks to the creation of several single-page landing pages for each topic, as well as setting up hypersegmentation (substituting content on the site for the visitor's request), the conversion to the application increased by 0.5%.
The introduction of amoCRM (setting up a sales funnel, digital funnels, connecting messengers, setting up autoresponders) provided an increase in sales conversion by 1.5%.
The introduction of end-to-end Roistat analytics has made it possible to optimize advertising campaigns more effectively. The price for the application decreased by 36%, the ROI increased by 240%.
Setting up advertising campaigns for all products, for all available regions. The structure of advertising campaigns has been developed.
A / B testing of different variants of landing pages, ad texts. In the course of work, we reduced the number of campaigns, leaving effective and profitable ones in operation.
Thanks to the creation of several single-page landing pages for each topic, as well as setting up hypersegmentation (substituting content on the site for the visitor's request), the conversion to the application increased by 0.5%.
The introduction of amoCRM (setting up a sales funnel, digital funnels, connecting messengers, setting up autoresponders) provided an increase in sales conversion by 1.5%.
The introduction of end-to-end Roistat analytics has made it possible to optimize advertising campaigns more effectively. The price for the application decreased by 36%, the ROI increased by 240%.
Amsalem Medical Center - Organization of treatment in Israel
AFTER:
Monthly visits to the site with contextual advertising: 6577
Applications per month with contextual advertising: 127
Website: Updated version of the website, with the implementation of content substitution
Implemented: IP telephony, amoCRM, Roistat
Monthly visits to the site with contextual advertising: 6577
Applications per month with contextual advertising: 127
Website: Updated version of the website, with the implementation of content substitution
Implemented: IP telephony, amoCRM, Roistat
BEFORE:
Monthly visits to the site with contextual advertising: 0
Applications per month with contextual advertising: 0
Website: outdated design
CRM system: there is, without control and analysis capabilities
Analytics: no
Monthly visits to the site with contextual advertising: 0
Applications per month with contextual advertising: 0
Website: outdated design
CRM system: there is, without control and analysis capabilities
Analytics: no
WHAT WAS DONE:
Setting up advertising campaigns for boiler rooms. The structure of advertising campaigns has been developed.
Launch of new directions: pumping stations, chimneys, cogeneration. Testing of different regions, ad texts.
The substitution of content on the site for the visitor's request allowed to increase the conversion to applications and the quality of leads.
The introduction of amoCRM and IP telephony (setting up a sales funnel, digital funnels, connecting messengers, setting up autoresponders) made it possible to control and optimize the sales process.
Setting up advertising campaigns for boiler rooms. The structure of advertising campaigns has been developed.
Launch of new directions: pumping stations, chimneys, cogeneration. Testing of different regions, ad texts.
The substitution of content on the site for the visitor's request allowed to increase the conversion to applications and the quality of leads.
The introduction of amoCRM and IP telephony (setting up a sales funnel, digital funnels, connecting messengers, setting up autoresponders) made it possible to control and optimize the sales process.
KSM LLP - Production of block-modular boiler houses and pumping stations
Answers to frequently asked questions
How much to invest depends on many factors of your business: the niche, the region you work for, the product itself and your capabilities. We usually advise new clients to start with 100$ per week, and in the process of further work and optimization, we coordinate a new advertising budget with the client. And for a more accurate understanding of how much you need to invest in advertising, you need to know important business indicators and make a decomposition calculation.
Expensive and cheap - these are not the criteria that should be guided when choosing the type of advertising. You need to weigh all the pros and cons. Contextual advertising is the most accurate coverage of the target audience. High-quality setup - it can't cost too little. The main thing is that the result will exceed all investments.
Time is moving forward, new technologies are emerging that need to be used in business, as they are more effective and amenable to accurate analysis. There are more and more people using the Internet to find the product or service they need every day. Contextual advertising allows you to give users a more accurate answer to their request, which increases the opportunity to sell them your product or service.
The goal of conducting is to constantly optimize advertising campaigns, and therefore increase your profit. Without regular analytics and optimization, the indicators of advertising campaigns will begin to decline, and you will simply stop getting results. Qualified specialists of ADV IT Performance company manage advertising campaigns through traffic analytics, budget allocation, A / B tests, optimization of all processes.
We are open to customers. All our activities are absolutely transparent. We send regular reports to our clients with the main indicators. But according to your request, we will make a report in any section. If necessary, you will be granted access to advertising cabinets. In addition, we can always arrange a meeting and discuss all issues and prospects.
Yes, it is possible. In the ad, you can specify a link to your Instagram account, to your ad aggregator profile or to a business card site with contact information. But we still recommend making a full-fledged website or landing page. Now there are a lot of website designers and you can do everything yourself without involving programmers. Or turn to professionals, there is also a large selection of good developers here.
Yes, the campaign management and optimization services just include work on reducing the cost per click and CPL. This can be achieved if you constantly monitor the purity of traffic, add all possible extensions to ads, write relevant texts and other ways. But you need to remember that the price per click also depends on the outside world - seasonality for goods, auctions, competition and other factors. With proper campaign management, the result will improve from week to week.
We are a partner of Google, Roistat, amoCRM. The company's specialists have personal certificates for contextual advertising Google Ads. For more than 5 years, we have been implementing contextual advertising, end-to-end analytics, CRM systems and telephony in businesses. Thanks to full immersion in the product, refusal to work with competitors of customers and regular optimization, we have been cooperating with our customers for years.
+1 437 886 27 01
205-5409 Yonge St., Toronto, Ontario, Canada, M2N 5R6
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©2020-2025 ADV IT Performance Corp.
205-5409 Yonge St., Toronto, Ontario, Canada, M2N 5R6
Privacy policy
©2020-2025 ADV IT Performance Corp.
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